The Culture Code Books An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

: Coltaire Rapaille : Crown Publishing Group : July 17, 2007


This is the sort of book we would normally dismiss; written by a French man, based on broad cultural stereotypes, and ignoring most of Asia and all of South America.

But the book is actually quite good! Is “Juvenile” a fair description of American culture, or just a disparagement? Actually, pretty fair, and not wholly negative. While we started out quite skeptical, this does have some profound cultural observations.

SummaryIn The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

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