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How to Make It in America Television

: Bryan Greenberg : February 14, 2010


This is a fun show that was, for some reason canceled by HBO, despite continuing things of much less value (see “Girls”). Two young guys living in New York City try to make a living with various ventures, including starting a fashion line. A fairly realistic, yet very amusing, look at the ups and downs of trying to get by, and have a life, while making your fortune.

Created by Ian Edelman. With Bryan Greenberg, Victor Rasuk, Lake Bell, Eddie Kaye Thomas.

SummaryThis half-hour comedy focuses on the urban adventures of Ben (Bryan Greenberg) an aspiring designer who has seen previous passion projects derailed by fate and fortune, and Cam (Victor Rasuk), Ben’s best friend, free spirit and would-be mogul. This season, as they continue to hustle to get their CRISP line of T-shirts and hoodies off the ground following a (potentially) lucrative trip to Japan, Ben and Cam scour the downtown NYC scene for new business connections, following any lead they can get to get noticed in the ultra-competitive fashion industry.

Among those who rub shoulders with Ben and Cam in and around the city are Ben’s ex-girlfriend Rachel (Lake Bell), an interior decorator now searching for meaning after a globe-spanning trip to Africa and Europe; Domingo (Scott “Kid Cudi” Mescudi), a well-connected street pal with his own “entrepreneurial” business; David “Kapo” Kaplan (Eddie Kaye Thomas), a hedge-fund manager and high-school acquaintance; and Cam’s cousin Rene (Luis Guzmán), an ex-con who is eying his own get-rich scheme by marketing his Rasta Monsta energy drink.

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