The Everything Store Books Jeff Bezos and the Age of Amazon
: Brad Stone : Little, Brown and Company : October 15, 2013
Now that Amazon has taken over the world, it’s interesting to look back and see how it happened. Spoiler Alert: There was nothing inevitable about this process.
SummaryAmazon.com’s visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now.