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General Magic Movies

: Tony Fadell, Andy Hertzfeld : Documentary : July 2019


General Magic was one of the great business failures of our time. Or was it?

The company envisioned an iPhone like device before such a device was really possible. General Magic ended up going bankrupt, but its vision spawned an entire industry, and a huge number of its talented employees went on to key roles at important tech companies.

Sometimes you can learn more from studying the failures, then studying the successes.

SummaryThe ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”).

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